JULIA HEFFER DESIGN
BRAND STRATEGY
Seeing the bigger picture
Working on creative strategy can support how a brand look and feel develops. Defining guidelines, a customer journey or usage of imagery can also help to inform internal and external teams about how your brand operates and it’s goals for growth.
The ‘Shape for Every Shape’ campaign was the result of an exploration into the heritage and purpose of the Figleaves brand. Having re-designed the website in 2016 and outlined a set of new guidelines, (below) we took key learnings and customer insight to redefine the brand direction.
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© Julia Heffer 2018
© Julia Heffer 2018