JULIA HEFFER DESIGN
The ‘Shape for Every Shape’ campaign was the result of an exploration into the heritage and purpose of the Figleaves brand. Having re-designed the website in 2016 and outlined a set of new guidelines, (below) we took key learnings and customer insight to redefine the brand direction.
© Julia Heffer 2018
Seeing the bigger picture
Working on creative strategy can support how a brand look and feel develops. Defining guidelines, a customer journey or usage of imagery can also help to inform internal and external teams about how your brand operates and it’s goals for growth.